15 June 2009

Of Big Boys and Colonels...

In 1985 when I left teaching at The Covington Latin School to pursue my Ph.D. at The Catholic University of America, the big news was that Big Boy restaurants were getting rid of Big Boy as its mascot. I joked in my farewell in the school newspaper that the rumor that I was leaving CLS to replace BB were, despite the resemblance and indeed suitability of my talents to his position, the story was in fact just a rumor. (If BB did get canned in the mid-80s, it’s nevertheless clear now that it wasn’t permanent.)

I recall this piece of ancient history because this past weekend I’ve learned that Kentucky Fried Chicken is looking to replace Colonel Sanders, as it pushes the new Kentucky Grilled Chicken.

First, I just tried the new grilled chicken, and, while it was very good grilled chicken, I don’t see a need to go the KFC (or is it KGC now?) for good grilled chicken. There are, after all, many places – including home – that one can get good grilled chicken. There is however only one place to get “finger-lickin’-good” fried chicken made with all those “secret herbs and spices”: KFC!

Second, they can’t get rid of the Colonel. A smart company doesn’t forsake Betty Crocker or the Maytag Repairman or even Aunt Jemima or the Marlboro Man. You might update them a bit (or they might die of lung disease), but you don’t get rid of them intentionally.

And, thank you, but, no, I’m not interested in the KGC opening right now; call me again when this chairman gig winds down...

1 comment:

  1. Well said! I had the same exact thought when I saw the grilled chicken option (? - will they still have fried?). We go to KFC for the F, not the G.