As reported in Insider Higher Ed (1/12/09):
The reading of fiction is on the rise. A study to be released today by the National Endowment for the Arts reports that for the first time since the NEA started analyzing this type of data in 1982, the proportion of adults reporting that they read at least one novel, short story, poem or play in the last year increased over the previous survey, The New York Times reported. In 2008, the proportion reporting that they had read a work of fiction was 50.2 percent.
I'll be gladdened officially, if the following aren't being counted as "fiction" (even if they, in fact, are fiction):
most governmental reports,
some recent holocaust love stories,
not a few memoirs,
many newspaper stories,
almost all football coaches' press conferences