02 September 2010

What kind of slogan is that?!

Driving behind a DATTCO bus recently an saw their slogan:

our buses
      our people 
              & you

Now, along with actually putting the customer LAST in this list (a bad sign, no?), the slogan also focuses way too much on themselves.

I say chuck the whole thing and go, much more simply and catchier, in a different direction:

Now DATT's a bus!

If some high-powered DATTCO official sees this, feel free to use it -- free of charge -- just give me some acknowledgement in the next annual report somewhere!

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